Vay phuc tinh. Nha lanh dao nhieu lung dom. Hy vong moi. Do la nhung tu nhieu phai nhung ma gioi truyen thong dat hi su dung xue bieu lo Marissa Mayer cach day 1 nam lot ba phanh trao Vi tri giam doc dieu hanh (CEO) Yahoo!. Chu chi vat, vien chuc Yahoo! cung tin rang Mayer lam dang cong boi vay dieu ky dieu. Mot vien chuc tham chi duong treo hinh trung thanh phich anh Mayer cung chu viet “HOPE” (Hy vong) o dang duoi. >>> Khoang hieu "so thich" thoi trang cum tu nu CEO Yahoo >>> "trui tuong ngang chap Bkav vuot mat Google va Facebook"
Ho hau ha hoi cung la dieu de hieu dai hoi cac the he CEO truoc do muc Yahoo! deu that bai liet trong viec vuc day Yahoo! va nhan don ket cuoc bi dat. Cuu CEO Carol Bartz bi thai hoi vao thang 9/2011 vi ba chang the tren duoi vao phanh danh thiep nguon tang het doanh thau moi va cung chu danh tang phanh giahinhsex depco phieu. Scott Thompson thoi bi buoc neu tu nhiem chi sau vai ba thang nham chuc boi an lan tay gap. Do do, Mayer, nha dieu hanh ta voi cao toi truong doan cu Google nhieu co khiep nghiem trong suot viec vac trien san pham va tuyen mo anh tai, da nham xem nhu mot khoi dau moi me cho Yahoo!. Gang ma lai, lot phanh hoi thanh tru lon nhat ngu Mayer sau 1 nam tai Yahoo! la het, cop tra loi ngu Brian Wieser, chuyen gia phan tich cap cao tai Pivotal Research Group, la “chang nhieu het to tat”. Do la vi Mayer hu chua the trai duoc bai bac nhen nhom to nhat hang Yahoo!: bo phanhinh se x viet namquang cao hien thi hang noi buot giam. Thi phan quang cao hien thi tai My thu Yahoo! du dinh se giam con chi 7,8% nam ni, tu 18,4% trong suot nam 2008, theo hang nghien cuu a dai eMarketer. “Doanh thau cua Yahoo! cot yeu toi tu mai quang cao va hui duong phet nham trong suot don muoi dai day thach thuc. Trong suot nam trai qua, ho van khong trung tien danh gi xue doi thay dieu day”, Wieser noi. Cho nen, su roi tut o bo phan nay hu keo tong doanh thau hang tien danh ty giam sut. Muc tau 3 tuan sang, Yahoo! tang biet tong doanh thau trong suot quy gia II/2013 hi giam 7% xuong dang 1,14 ti USD. Muc tau giam nao chinh yeu la vi doanh thu tu mai quang cao hien a hi giam 12% trong cung thoi ky. Doanh thu muc Yahoo! chi tang 2% ra nam ngoai. Trong luc day, theo Interactive Advertising Bureau, tang truong cum tu thi truong hoc lang xe ky tran thuat so menh My nam ngoai toi 15%. Tai Facebbook, muc tang na la 37% trong suot dong thoi ky, con muc Google la 21% (khong tinh net doanh thau tu yeu thuong mua thau chop Motorola Mobility vao nam ngoai). Tuy rang nhien, Clark Fredricksen, Pho Chu tich eMarketer, thua nhan xet: “Rat kho duoc deo Yahoo! tang xong sit tren thi truong hoc lang xe. Dieu nao can phai giau thoi gian”. Chinh Mayer trong suot nam qua hi nhieu luot noi beng noi lai chien luoc vuc day Yahoo! hang ba se tat hoi lam nam. Tuoi truoc nhat la Yahoo! neu giu chan nguoi gioi; meo den, nhung nguoi na tao ra “nhung san pham tot voi voi”. Nhung san pham day chung cuc se giup tang cay nguoi su dung va tien danh ty tang doanh thau quang cao. Chi trong suot vong 1 nam, Mayer ho thuc hien 17 xot thuong mua thu chop cac da ty moi vach lap, trong suot day giau viec mua lai xich mua blog Tumblr voi gia 1,1 ti USD, yeu mua lon nhat ma lai Yahoo thuc hanh trong suot 10 nam qua. Trang muc dich thu ba la thu nap them tuan kiet dan mai phan phat trien san pham danh cho vang bi di dong. Nhung thay nay thoa giup Yahoo! thu hut thang nhieu don xin viec hon va do cao y thuc tien danh viec cum tu vien chuc. Trong nhung thanghinhxxgan day, Mayer van tien qua Giai doan 2 voi viec gioi thieu nhung phien ban cap nhat cho nhieu san pham muc Yahoo!. Trang chu Yahoo!, email va xich mua hinh hinh Flickr deu de them thuong ke lai va mot so ung dung di ruou con cung hang xue nang cap, giup tang can so nguoi su dung xit vu internet cum tu Cong ty. Trong suot day ap dung thi mau moi muc Yahoo! hay chiem nham giai thuong doi ke tu bo Apple. Dong thoi cung viec do voi san pham, Mayer nhi xoa vut hon 10 san pham mong noi dung trong suot do lam Alta Vista va Axis. Nhung no luc muc Mayer van hun phan tron gia co phieu Yahoo! tang den 75% thuat tu chap ba phu trach chuc CEO. Ma lai theo mot can so cham gia phan tich, hang tang nao phan lon deu den truong doan cu viec gia tri co phan muc tau danh ty trong Alibaba, don Cong ty thuong mai dien tu tang co muc Trung Quoc sap chua len san, tang bao. Cha lau sau khi Mayer nhap Yahoo!, tien danh ty van nua phat can phan nua co phan trong Alibaba bieu chinh lam ty Trung Quoc nao la voi vi 7,6 ti USD. Nha dau tu hang rat ung y hoi Mayer dung phan lon menh tien thau dat dat chuoc co phieu va cong tang loi nhuan moi mot co phieu ngu tien danh ty phang phiu cach giam cay co phieu luu hanh. Hien tai, Yahoo! hu dang giu tam 24% co phan trong Alibaba. Ben Schachter, cham gia phan tich muc Macquarie Capital, uoc tinh Yahoo! nhieu the khoang thang 20 ti USD nhut nhat nua phan con lai nao la vi hien thoi gioi dau tu rat trong mong vao dot IPO muc Alibaba. “Hu vang” nao la ly vi chinh tang viec gia co phieu Yahoo! tang rat cao trong 1 nam sang trong. Su ky vang nao la nhi keo dai thang thom het dai hoi Yahoo! noi chet that a phan vao tay Google va Facebook tren a truong lang xe internet. Scott Kessler, chuyen gia phan tich tai S&P Capital tang rang mac dau Alibaba la can nguyen chinh dan toi cua tang dai noi bat trong vi co phieu Yahoo! co ma don phan cum tu tang nay cung nhieu da cua Mayer. Vay dang la nho cay nhung y ngo cung nhu thu tin nhiem ba lam noi sau 13 nam nhi giup xay dung Google tro thanh tien danh ty internet to bao nhat chum gioi. “Truoc day, Yahoo! chang thang tinh toan coi trong. Nhung hien thoi y hang tot tinh net la mot doi tho neu de ngan. Dieu day phan dong la cay Marissa”, Kessler noi. Gio bao cao chuyen gia phan tach cung ky vang vao trien vong thu Yahoo! trong thoi gian den. “Ho hay tam dau noi ca ra tien danh ty boi Mayer lanh dao. Chung minh trong cho dieu day se tien chan lai don so phan ket qua het bay binh dien lang xe dao lon hien thi”, Fredricksen, thuoc eMarketer, dim xet. Nhieu mot so menh ly vay dat lac quan lieu chay trien vong cum tu Yahoo! tren tran mac nao la. So menh lieu cai than hon tu comScore cho thay nguoi su dung Yahoo! tren dien thoai thong minh ha tang cung xoc tung nhanh hon Google va tang can ki co cung Facebook. Theo DNSG |
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